Can’t think about the holidays without mentioning (either in awe, envy or disgust) of Martha Stewart. The woman has become synonymous with great entertaining and home decor, and the cozy elegance that — in theory anyway — requires just a little extra attention and sense of color.
You either love Martha Stewart or you hate her. Those who love her will enjoy visiting her blog. But wait — Martha, blogging?. Martha, the great domestic goddess who still makes cakes from scratch and gasps at the idea of using canned chicken broth, actually embracing the Internet? She always seemed more like the type who’d make handwritten notes on personalized cards, rather than a “type post, click publish” type of gal.
And yes, you’re right. The blog isn’t actually done by Martha, but an avid fan dedicated to “studying the Martha brand.” And when we say “studying” we mean it. Aside from posting Martha inspirations — recipes and ideas, and all “good things” as she calls it — it has long and thoroughly researched analyses on the magazine, Martha Stewart Living. For example, there is a long post on the sections that were changed in the year, the best and worst articles, the best and worst covers, and commentaries on editorial decisions that would escape a less dedicated fan.
This blog is the perfect place for people who are fascinated by Martha Stewart as an icon and entrepreneur. For the ideas themselves, go to the official website, But to dig deep into her brain, or at least imagine how a domestic genius works, this blog may be a good starting point.
